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Also Roger Langford, a Nintendo product manager had this to say:

“The marketing for Spirit Tracks will focus around TV campaign starting around the launch encapsulating the magic and mystery of The Legend Of Zelda, as well as displaying the rich and varied environments of the title itself. We want to ensure that all Legend Of Zelda fans are aware of the title at launch with this heavyweight TV campaign. The TV spots will be supported by online takeovers on all major gaming sites with rich media including a trailer. Building on the success of Phantom Hourglass, The Legend Of Zelda: Spirt Tracks sends hero Link on a brand new adventure. Travelling by train opens up new options for problem solving.” - product manager Roger Langford