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Bobby Kotick is running the cash cow that is WoW into the ground. Without WoW, Activision would practically be bankrupt after Bobby took the reigns.

WoW brings in over a BILLION dollars revenue each year. Heck maybe one and a half billion. They posted what... $15M operating profit this last quarter? They should be reaping huge rewards from WoW, but somehow... it all gets burned and thrown away. Nice work, Bobby.