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Someone who bought a machine for Modern Warfare is likely to have ended up buying a console anyway. If not, they bought the machine solely for Modern Warfare 2. I believe both the 360 and Ps3 still sell at a loss (correct me if I'm wrong), so that would actually mean that Activision is making Sony and Microsoft lose money.

And if they would have ended up buying a console anyway, all this did was make them buy Modern Warfare 2 instead of buying another game. They could have bought Valkyria Chronicles instead, but no, Activision had to steal those poor sales.