PES is stll better than FIFA imo, but FIFA is very good as well now (and licences matter to me, that's why I buy a FIFA game now and then - I want to play with my beloved BVB from time time).
I think FIFA10 on HD consoles is quite overrated on Metacritic though compared to PES2010 (90.5 for FIFA vs. 77.5 for PES at the moment). After having played it I think FIFA10 is a very good game but at the same time among the most overhyped games this gen.
This hype was one of the strangest and therefore most interesting of this gen imo, as it came out of nowhere and was nearly completely driven by English speaking media (which define Metacritic's/Gamerankings' scores). Most media in my country rated FIFA10 and PES 2010 on HD consoles much closer (88.5 for FIFA vs. 85.5 for PES).
The better sales for PES 2010 on PS3 are clearly due to the enormous popularity of the best football/soccer simulation franchise ever in Japan and Europe.
