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if game made loss then it is a flop.
Killzone 2 - FLOP. development took more than 65mln$ and including whole advertisment campaign the whole budget was about 90-100mln$(especially that games like Left 4 Dead 2 with average campaign not even on par with some of the bigger titles had 25mln$ advertisment budget). even without considering the fact that sony gave away more than 500-600k copies of KZ2 for free with bundles and made it Platinum title they would have to sell more than 2.6mln copies for 60$ to break even(since sony have about 35$ from each copy of their ps3 games). Killzone 2 managed to pass 2mln with more than 40% of copies being free or budged priced so they have to cover that as well.
Shaun White on ps360 - FLOP.