This reminds me of the early PS2 days, when they started creating this astronomical hype. I remember them even talking about it not being sold to Korea because of its computing power enabling them to launch missiles, and Steven Spielberg saying something along the lines of movies being made on par with the PS2 and vice versa. This strategy works when you do it well.
Maybe you can fake and make some suggestions that are far out there, but if you're confident the technology you're introducing can eventually do the things you're promising, then you'll have a hit. At first people will be a little disappointed, but there is always an urge to hold onto the promise if you exagerate enough and don't make any big mistakes.
It was this way with the Wii remote, and the PS2's graphics. It didn't work for the PS3 because they screwed up the pricing relative to their goals, but it's the same technique. They didn't have the product at E3 2005, but what they promised was well ahead of people's imagination. I mean do you still remember the FFVII video? I do.
It's definitely a risk, but it's worth it when it works. You know, I have a feeling they're gonna make Natal work for sure though. This is important technology in a New Global Order sense, they're not gonna let it fail.
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