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Soriku said:
Regardless, we can all agree that Nintendo games just sell so much better than any dev out there. So 50% of third party sales is great because it's about 150 mil sales or so from them.

Yep, but the Wii market is flooded and 3rd party sales is split between huge library of games.

Also I think the bargain bin is huge reason why 3rd party sales are even that high. It doesn't seem masses buy 3rd party games at their full price.