MontanaHatchet said:
WRONG! They lost millions because they tried to make new, successful IPs, and they failed miserably. Mirror's Edge and Dead Space were big failures for them. I expect Brutal Legend to also lose them money. Their attempts at new IPs on HD consoles haven't exactly lit up the sales world, and since they're such an immense company, they've grown to rely heavily on massive profits. And they're not getting these massive profits now. I'm willing to bet you that Madden NFL 2010 and Fifa 2010 are making EA way more money than any new IP they've released this generation. And Activision's milking of Guitar Hero and Call of Duty has made them filthy rich. Nintendo's the only company that can really produce a huge variety of great games and still be really successful. And that's because they're Nintendo. But for everyone else, they might have to be a bit more shameful to get profits. |
Not entirely true as we don't know how much of an effect restructuring and management changes have had to the financials. Both Dead Space and Mirror's Edge were sucessful enough to warrant sequels so they couldn't have failed THAT badly. They've still got a lot of sports franchises not to mention Bioware making good quality games that sell well. I expect we'll see them making profit again quite soon.
Strangely they blamed their poor last quater results on Wii games not selling well enough, so maybe they need to bring out better quality shovelware, lol.
