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When someone says $99 X360 it doesn't take much brain power to know what they are referring to. a $100 Walmart GC is pretty much the same as cash. So you pay $199 for the X360 then they turn right around and give you a $100 GC which I used before I left the store. So yes, it's a X360 for $99 just like a instant rebate.  It's the same as saying I pay $100 for a 9800Gt graphic card even though I had to wait a few weeks for the $30 rebate.