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Grimes said:
I think they've mismanaged Rock Band horrendously. From overpaying for the Beatles to ignoring the Wii. It's a great game, but it should have easily beat GH. I think they've squandered a billion dollars on Rock Band alone.

EA's not really in control of Rock Band since it's an EA Partners project, that's more up to MTV/Harmonix.  And yeah, it's been badly handled, from the hollow "platform" PR to Wii neglect to overpricing.