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Alby_da_Wolf said:
^^
I know it very often works, but the lower you must pay, the best it works, in this case people had to pay $199 anyway and they got $299 value. This is a good offer, but the price barrier is still quite high, so most people won't pay $199 for impulse, most of them were just waiting for the best offer they could get, but they wanted a PS 360 before too.

yeah but then they get to the check out counter and they think "hmm I could really go for 100 candy bars right now".. that's where the giftcard comes in, dummy. It's an impulse buy to make an impulse buy more impulsive.

EDIT: which then increases the total impulsiveness of the 360 purchase