scat398 on 10 November 2009
Don't confuse the impulse to buy a candybar for your screaming kid with the impulse to purchase a game console. I agree there is thought to the purchase although not as much as you detailed above, the average consumer sees the ad and decides that is a product I'm going to purchase, that is the impulse. Yes the consumer thinks about certain issues, but the purpose of the price is to negate some of the thinking.
