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Aligning the launches of the PS3 and 360, results in the PS3 ahead of the 360 by 4 million units for the first 3 years of the two consoles on the market.
If only we could send the PS3 back in time to launch a year earlier alongside the 360 launch in 2005 or make the 360 launch a year later to launch with the PS3 in 2006.
Time travel is being worked on at the moment and this may become a reality.