I'm getting an anti-sony vibe from the thread(or it's just the cold hard truth)
In my opinion if MS did drop the arcade to $99, I think it would some sort of desperation to stop the PS3 slim sales, which now sells about 220k-240k a week. IMO MS hasn't brought anything yet to combat the PS3 slim sales, they dropped the price of all their models and saw hardly any affect. Nintendo is slighty back on it game as well, I remember a couple of weeks ago the wii sold more than the PS3 and 360 combined.
as for the holiday rush I feel the Sony has the upper hand out of the three consoles. new price cut+a load of exclusives will have many heads turning if Sony can get the advertising out, MS has already started their holiday commercials with Walmart, and really have been showing off the arcade system as if it was new.
2010 looks to be the biggest battle of this gen, all three consoles have some killer games coming out, it will be a very interesting year!=)
