Why New Super Mario Bros. Wii WILL NOT sell 11 million in less than a year.

[Millennium]

Joelcool7 said:

Millennium said:
I'd really like to think that NSMBWii would sell that well, but the more I think about it, the more I'm not sure it can. The problem is with marketing.

To tap into the blue ocean, there's really only one thing you have to do: show people having fun. It's how the Wii _____ series does so well, and how even Wii Music broke 2.5 million in such a hostile market. It's how MK:Wii, the only game outside the Wii _____ series this gen to break 15 million sales, did it. But NSMB:Wii can't do this. Why not? Simple: it has no motion. No matter how you dress it up, you just plain cannot make button-mashing look fun. And if it doesn't look fun, the blue ocean won't bite.

I also think the blue ocean aren't gamers...

And this, right here, is where you are wrong, and where your core assumption fails. The blue ocean are gamers, just like you and me. The only real difference is that they haven't had the marketer-conditioning we've been subjected to, and so they are more purely interested in things that matter, like, say, fun. Overall, they're a far healthier demographic as far as that goes, and I look forward to their dominance. It can only be better for gaming than what the currently-dominant demographic has done with it.