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kingofwale said:
Will probably see a modest 10-20K boost. i.e. people who were planning to buy an xbox in store Y, will probably go to Walmart to check it out.

200 dollar console is not a "impulse buy" to people who normally shop Walmart anyway. regardless how much store credit they give out

I have a feeling you will be very very wrong.  Based on my anecdotal research and information, and personal experiences, I would say the boost for this week (ending today) and the boost for next week combined will be about 130-150k+.

As far as impulse buy, there were at least 5 people in lines today that I saw who were just there for a laptop or TV, but changed their minds and bought a 360 as well while they were at the counter.  That'd be an impulse buy