scat398 on 07 November 2009
@drkholer that's not really the way consumption and spending work when doing a High end loss leader. The concept is to get people to spend money they weren't going to spend, and it works. Peole don't move their purchase up, they purchase something they were never going to buy. The concept of a $99 console may or may not work but it's important to understand the concept.
