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Most television networks do that. The programming for the next "day" really doesn't start until 6:00 AM or so.

 

Adult Swim, for instance, would call their lineup for tonight, from 10:00 PM eastern to 6:00 AM eastern, their "Thursday" lineup, as opposed to their "Thursday-Friday" lineup, to keep things simple.



Monster Hunter: pissing me off since 2010.