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So according to the article Forza 3 will sell more than Forza 1 and Forza 2 combined. Forza 3 will sell 5 million+ copies - FTW. Every Halo game sold increased sales. Halo sold 7 million, Halo 2 sold 8 million. Halo 3 has sold 10 million (13 million if you include the sales of Halo 3:ODST).
Increasing sales over time so: Forza sold 1.5 million + Forza 2 sold 3.5 million or 4 million according VGC numbers. Forza 3 will sell ltd sales of between 5 to 5.5 million units.