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People seem to be forgetting that the recent jump in sales for the PS3 was as a result of a price cut which is costing Sony hand over fist. Before that the PS3 wasn't even competing for second place; it was consistently losing ground to the 360 each week. Microsoft is so far ahead of Sony this generation that they can keep the price of the 360 at a level which is profitable for them for many months to come without relinquishing 2nd place.