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Reasonable news -- still i expect the PS4 to be built and sold at "break even" point, and i also expect it will be a modest upgrade hardware-wise to the current PS3.

The PS3 for SONY has been a huge liability financially, due to the financial crisis and poor cost planning. As such i wouldn't be surprised to see SONY endure the PS3 now, in order to regain a little market share and then aim for profitability next gen. (And hopefully next gen will see console manufactures give up selling consoles at massive losses, since the risks are too great and it leads to issues such as overpriced (market-wise) hardware eg. PS3/PSP Go/DSi XL)