I've looked into adsense, since I run it for my website, and got a general idea what most people get for CTR, and it's in the 1-3% range. Most of the clicks are people helping out because they know it generates revenue. I highly doubt anyone here actually clicks the ad links because they really wanted to buy a wii at wiishoponline.com!
And for Talon, I'm not even suggesting the incentive be something huge. Hell, let's assume it's 3K a month, and all operating costs are $750 a month (WAAAY too high, but I'm being modest) that leaves $2250 left. A nice incentive would be a game a month, or cash value for a game a month. If there's 4 people, that's $300, which still leaves $1950 left over. If I knew I was getting a game a month, I'd be happy. :P
