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The ironic thing is, you don't need to bring up attach rates or revenue amounts to see clear as day that there is a ridiculous amount of 360 software being sold. I remember thinking after 2 or 3 big releases on the 360, oh these numbers are only high this week because it's launch week for *insert big selling game here*. Well, eventually I realized that it's launch week for *insert big selling game here* just about every other week for the 360.