makingmusic476 on 30 October 2009
| Boneitis said: I actually think 1 million is a disappointment. Seems like a big budget game and they must have spent spent a ton on advertising. People don't consider major releases like this have an advertising budget of like $10 - 20 million. The advertising budget of Left 4 Dead was 10 million and I personally don't recall seeing anything about it. It has been boasted that Left 4 Dead 2 is spending double that on advertising. I refuse to believe Sony is happy with the sales so far. |
A Sony title? Maybe Uncharted 2, but that's about it.
The only two advertising budgets I can recall off the top of my head are Halo 3 at $30 million and Gears of War at $10 million. I don't believe InFamous touched either of those.
I believe Valve did mention a $20 million advertising budget for Left4Dead 2, and we're already beginning to see signs of that. The game is still over two weeks out from release (November 17th), and already GameStops and the like are covered with Left4Dead 2 posters.
