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@scotland yard:
Have you read the link you gave? A little quote:
"Sales rose to 75,000 in the week of Oct. 29, reflecting both the lower price of the high-end model and the introduction of a 40-gigabyte model for $399 on Nov. 2, the company said. And it was the following week that sales hit 100,000, according to Sony."

I think it's quite clear.