While I agree this is Sony's strategy this Christmas, I would argue whether it's just simply because there is nothing else for them to back at the moment? They can only advertise what's ready, and maybe the Sony studio's were worked so hard the last few years Naughty Dog are the only ones with a game for the Xmas line up this year?
In all honesty though I think this strategy is far more effective, Halo speaks volumes for this. In the PS2 era it was viable to release 4 or 5 games over the holiday season, thats how the market worked, nowadays it just wants those 2 or 3 big blockbusters and the rest is forgotten. Maybe like you say, Sony see what the market now wants and is changing it's strategy?
I know they have Ratchet and Clank too... Sony don't seem to care so much about this one anymore. It got cut from E3, I've not seen an advert for it... I'm skeptical if we'll see another after this one. Uncharted is clearly more in-tune with the market Sony needs to be clamouring for at the moment.







