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S.T.A.G.E. said:
In order from the greatest offense to the least:

Pirating (devs get nothing..... period)
Renting (devs get no royalties) but often times when a person rents a game, they choose to purchase a copy.
Second Hand Shops (Devs and publishers only see a fraction of the stores true sales) For that game, it would be less without the used market.
Lending (It is your copy and you can do what you want with it as long as you do not makes copies of it)

 



Past Avatar picture!!!

Don't forget your helmet there, Master Chief!