Rising Star: UK Retailers refusing to stock Muramasa

[.jayderyu]

noname2200 said:

 

Here in the UK, the game will NOT be available to buy in the majority of video game retail outlets. Evidently this is not because of game quality (as proven above), not because it is delayed or late and not because of absence of pre awareness public relations. It is because retail is becoming increasingly choosy and actively reducing the variety that is offered to consumers – if it is not first-party, a sequel or supported by a multi-million pound advertising spend, they are just not interested.

The irony is, of course, these stores will happily accept ‘Muramasa’ as part of a trade-in deal and the game will retail for half the price of its first launch with weeks.[/quote]

Shocking, I know.

This is a very destructive behaviour for the entire industry. This attitude if becomes standard will bring the gaming industry to it's knees. It may not seem like it, but you can find other industries where it happens. YEARS ago in the RPG(Pencil & Paper) industry the retailers started cutting down on stock of games they would carry in favour of bigger brands. This over the years pretty much was destructive across many game companies. Companies wouldn't carry stock and as such the games don't sell. This is movement that cuases the big to get bigger(only big companies in stock) and the little companies to go out of business. Of course this movement cuts down on shoppers who just come in to look and come back later. Only people who know what they want and can get it from just that store will come and purchase. This reduces sales to retailer. It's a short sighted action that's going to bring European gaming stores to it's knees if they keep this up.

These days when it's comes to RPG there are less and less stores carrying and many after the first wave of gaming stores shutting down it's now a slow trickle. The DD model of game delivery is more like a medical equipment to sustain life.