If Windows 7 turns out to be great, how will Apple advertise their macs?

[Cougarman]

i have been running windows 7 beta for few weeks now and it has not crashed on me even once, it is very stable and fast, its is either windows 7 of the beast AKA my PC thats running my system so smoothly, but still i just love the new features windows 7 has.

i have some ideas for apple, but they got to pay!!!