Kasz216 on 21 October 2009
| LordTheNightKnight said: Brand name is familiarity. It's important for a lot of things, not just games. Brand names can be overused, but they can sell games. |
They can sell games, but it has to be a KNOWN brand name, which is my point.
If three local chinese brands of soap released in the US.... Brand names would not help them since nobody actually knows the brand name in the US.
You need to build up brand names to new customers before said brand names will help you.
It's why for example Boom Blox has spielbergs name on it. A bunch of the new audience know that guy way more then "traditional" brands.
