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Galaki said:
I think a lot of you are being too negative.
Sure, it's a lose now but they also made more people play the game and make their game known as well as their brand.
Brand power sells.

how is it a lost in any way? they got their game/name out there (like you said) whilst making a pretty decent profit.

This also proves that pay-what-you-want can be viable to indie devs if executed properly.