Erik Aston on 20 October 2009
| theprof00 said: palmface* word of mouth is people talking to each other. Your post makes no sense. |
And hype is a company building up a product through marketing and the media.
Word of mouth is largely neutral until people can say something concrete about the game. Certainly people can talk about the game before it releases, and one of the goals of Nintendo promoting the game pre-release is to get people talking, but that is only about product awareness. It can't turn into the advocating which resulted in evergreen sales for Nintendo titles this gen without an actual product.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
