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yushire said:

I think even Nintendo themselves dont want the game to be hyped they want it to be silent as possible. its the word of mouth wants to make the hype for them.

Not really. Just a few days ago Miyamoto spent like, an hour and a half or something, talking about it. Videos have been launched promoting the more hardcore side of it. They obviously want the hype, because it does work when your game is mainstream and really good. Look at SMB3 for instance.