LordTheNightKnight said:
EA heads discussed how Mirror's Edge and Dead Space got good reviews, but sold under expectations. And as for the game comparisons, why are you comparing sales of an HD game to sales of Wii games, and not taking the development cost differentials into account? |
"Under expectations" implies "lost money" only if your expectation is financial parity and no profit, which is surely not a common business goal.
More likely, EA thought they might have a new big IP on their hands with Dead Space. They pushed it with animation episodes and comic short series, and yet it sold what we know it sold. Thus under expectations might be relative to their efforts to put it in the limelight.
Throwing there a couple of numbers: 1.5M plus the PC equals about $30M+, that was most probably enough to get some profit out of it, even considering the extra 20% cost for developing a multiplatform title. Also add the sales of collaterals such as comics, animations, DLC.
