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ajaghvajagh said:
Doesn't this apply to every game that gets played before the release date?

No. You have journalist, bloggers, game testers, devs, their friends who have access to early copies. As stated, I have Lips 2 and Forza 3 - and had ODST, Beatles: Rock Band, Godfather 2, Halo Wars (a month out) and Halo 3 before release. You can also see the game listed on profiles (before release) and you can see achievements, but you can't see what they unlocked.

I have been on LIVE for 5 years and have been getting early stuff for the past 3-4 years. I have never, ever gotten an e-mail like that.