What's the difference between Bias, and having preferences and Opinions? There can be bias in business and politics, when people twist the truth or tweak the numbers for personal benefit. But in gaming, it's an entertainment industry.
So I guess people will be "biased" towards whichever company floats their boat. But I don't really care, so that makes me unbiased eh? ;D
Edit: I guess you can be biased in a negative way, if you're profiting from it. (either as a reviewer or a salesman etc)








