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People who say that the Japaneese hate the XBox 360 are really missing the point; the fact is the Japaneese really don't think of the XBox 360 at all. What Microsoft may be able to do as the PS3 struggles is become a brand that people would potentially consider buying ... Even if the XBox 360 only ever managed to sell 1 to 2 Million units in Japan that would be a massive improvement and could set the stage for a breakthrough with their next generation console.