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The week of Oct 3rd the PS3 beat 360 worldwide by 83,727. Clearly the PS3 slim and price cut hype isn't what it was in September. It's dying down. At a rate of 83,727 per week, it would take the PS3 89 weeks to overtake the 360. So basically Mid 2011. Assuming that the PS3 can continue their strong performance in Europe/Others and Japan while MS and Nintendo just sits by idly and allows it to happen. We'll have to see if they can keep it up. You'd have to assume that Sony would pick up the pace even more to claim 2nd by the end of 2010. Another PS3 slim price cut won't happen for awhile and at this point further exclusive software isn't going to make a big impact on hardware sales. Except maybe FFXIII and Dragon Quest X (since the Japanese love those series). We're so far into the generation that I'd be surprised if you think what's available now isn't enough to entice you. At this stage, each big name title will cause a small spike but that's about it.