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TRios_Zen on 08 October 2009
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CGI-Quality said:
TRios_Zen said:
IF we take brand names out of the discussion for a sec (humor me):

Company A has a strangle hold on the video game market last gen (to the tune of 70% market share). This gen, given their pricing structure and costs of development, they are fighting a huge under-dog from last gen...for SECOND place this gen. A fight they are still currently losing (though gaining).

Given this, do you think Company A is honestly happy that if you use some fuzzy math (aligned launches don't really affect total sales at all, do they?) they are doing slightly better than there closest competitor and have less than half the market share of the leader?

Reasonable approach...

I would guess Sony expected to dominate more than they have; they had strong brand recognition and a very recent history of phenomenal success.  Suprisignly fierce competition and a weak economy was too much to overcome though.  I don't hate Sony or wish them to fail, I just doubt they find any comfort in marginally beating the 360 with "aligned launches"...A theory, I know from your previous posts, that you have never really subscribed to either!