TRios_Zen on 08 October 2009
IF we take brand names out of the discussion for a sec (humor me):
Company A has a strangle hold on the video game market last gen (to the tune of 70% market share). This gen, given their pricing structure and costs of development, they are fighting a huge under-dog from last gen...for SECOND place this gen. A fight they are still currently losing (though gaining).
Given this, do you think Company A is honestly happy that if you use some fuzzy math (aligned launches don't really affect total sales at all, do they?) they are doing slightly better than there closest competitor and have less than half the market share of the leader?
