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I'm surprised people are desperate enough to cite "R&D costs" as a reason the Go might be held back from profiting. Do they even realize that the Go is nothing more than a PSP in a new package, with a couple new add-ons (+bluetooth, +16GB flash drive, +new form, -UMD, probably scaled down chips)? I sincerely doubt the R&D was very high for this PSP revision. Probably no more than the PSP-2000 was, although perhaps less than the PSP-3000.