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Sony's margin on the device has got to be quite high.  I think they were content to have the Go be the premium priced product this holiday because the PS3 is down in the mass market range, finally.  They're daring people not to buy a PS3. They obviously weren't trying to move the most Go's possible; if they were, they easily could have priced it lower.

When the Go drops to 199 and below next year, I think sales will really take off.