Wii stayed at its launch price point longer than any console in history. It is a very successful blue ocean product.
I read Blue Ocean Strategy in class, and picked up Inventor's Dilemma after Malestrom's recommendation. Both good books if you're passionate about business (which is true of pretty much everyone here.)
I'd like to posit that Nintendo did not plan to sell the Wii at $250 for 3 years. Iwata thought it would take a year or more for common people to learn about Wii. It would go through a gradual drop in price, like any other console, but then it became the hottest selling game hardware in history.
Wii, in its most aggressive design, was going to cost $99. (according to a Miyamoto interview) They only raised the price as a compromise to include more RAM and other components - things to make the core gamer happy. Perhaps Nintendo is now realizing they shouldn't have backed down from that initial design, and is moving towards the $99 Wii.
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