Sony's Next Move?

[Reasonable]

The price will be fine for a while. What Sony needs now is to sort out a few elements that remain weak if they want any chance of seeing really sustained growth - IHMO:

1 - they need to get far more younger / family titles on the platform. It's big titles are all skewing too old right now. The launch of their motion controls will be the perfect time to do this. MS clearly sees this as a big weakness in their growth so far, and unless Sony wants to get left totally behind in this area (given Nintendo are already well in front) they need to beat MS here. The Playstation brand I would argue globally is better the 360 for this demographic, so they have that advantage. But the brand advantage will count for zero if they don't produce the games and MS does.

2 - they could do with closing the few real remaining niggles online gamers might have with PSN. Get cross-game chat and better party support in place and completely level the playing field

3 - they need to accelerate on the 'it does more than games' angle. Ironically PS3 started there, which MS focused on games, but now I see MS as pushing ahead faster, with Netflix in US and their imminent SKY venture in Europe. I feel Sony remains both too slow and still takes the view it just needs to make the platform available and others will step up.

4 - they could do with formalizing a few more elements of the platform for consistency. On the one hand their 'it's in the hands of the developers' vs MS 'you must deliver this' appeals to my more liberal stance. But in reality it just causes an inconsistent experience. Don't just deliver the code for in-game music - make it mandatory like Trophies. Don't say some Blu-Ray movies will have a PSP version and some won't, it's up to the studio - try and push to have most or even all BR movies have a PSP version.

5 - Don't just deliver the wand. The DS3 is fine as the cheap option, but deliver a second input device similar to the Nunchuck for those that take to the control's seriously. And deliver a good mix of games from family fun to more HC but well applied use of the controls.

6 - Get a consistent marketing image / stance. I think the recent ads in US are really doing this, but I feel outside US they remain very fragmented in their marketing and PR activities.