To those saying "wouldn't Mario fans already own Wii":
How many Mario fans do you think there are? Wii hasn't even sold as much as NES yet, and Mario was the main driver of NES sales, while Wii-brand games are the main driver of Wii sales. Since NES, there's been a whole other generation which grew up on Mario Kart and 3D Mario and Mario Party, which sold so well on Wii.
In total, we're talking about a franchise which has sold 370 million games, and half of that total comes from 2D platformers. I won't try to do some phony maths with that, but let's just say I think there are millions upon millions of 2D Mario fans who haven't bought a Wii.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
