Quaid on 06 November 2007
"I doubt that the decision was based on anything more than making their product more valuable."
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I think it has to be much more complicated than that, because their customers don't pay $20,000 per month just to see a top 10 list once a month. Seriously, do you think there was anybody on the fence now saying "Oh shit we REALLY need that top 10, better fork over the 20 grand". Even if there were, do you think it would make a significant difference to NPD's bottom line?
The real meat of NPD is customizeable highly detailed reports for corporate accounts. Top 10 lists are worthless to high level execs.
