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Someone mentioned NPD would have historical insight into Wal-Mart sales, but I think with the way Nintendo has changed the industry in the past couple of years, that historical insight may not be valid anymore. Nintendo has not only taken first place in hardware, but it is also arguably changing who buys the systems. If grandparents and moms are really buying Wiis for themselves now, they probably aren't getting them at GameStop.

I think kn and Quaid have some good theories on what NPD is trying to achieve.