Wingshot on 06 November 2007
How about this theory - NPD decided to stop giving away data that they charge for ...
By going to quarterly releases to the public it makes their monthly data that much more valuable to those that may want to purchase it. At the end of the day the Video Game section is a small part of NPD's market research and I doubt that the decision was based on anything more than making their product more valuable.
ioi - "I have always endorsed NPD and have always conceded that their figures are obviously far more accurate than ours ..." - Posted on: 06/14/07, 22:22
