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If all ads need to do is cause attention, then at least be more creative about it! Let's have dolphin zombies, nazis, and pandas all parading around in a balloon of flying seagulls and cactus fruit with a giant PS3 made out of unicorn blood.

That'll get people's attention too...

But in the end, will the advertisment simply cause attention, or will it actually do what it was intened to do: sell systems.