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loves2splooge on 30 September 2009
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The American consumer chooses 360 over PS3 because it has a great software library and Microsoft has done a great job of building the Xbox brand in North America. In Japan obviously MS has an uphill battle and it's not doing as well in Europe/Other though. Japan and Europe/Other is pretty much PS3's hope in their quest to get 2nd place. North America is a lost cause to Sony. The 360 has like almost double the install base over there. And Nintendo's install base there is almost triple that of the PS3. The Xbox's success barely has anything to do with price. A 20 GB PS3 was $500 at launch while the 20 GB 360 was $400. Only $100 difference. Add rechargeable batteries (or charge kits) and a couple years of LIVE and you're already at the break even point. The 360 has a smaller "down payment" but it is more expensive in the long run if you subscribe to live for several years.

You may or may not agree that the 360 has superb software but considering that the Xbox 360 is a software selling beast, it's hard to argue that it doesn't have a quality software library in the eyes of it's target audience (which is pretty much the same target audience of the PS3. Sony fanboys are just blind to that and try to convince themselves that 360 is a one-dimensional shooterbox even though shooters dominate both consoles now. Resistance is Sony's top selling first-party game and CoD4 is #2 LTD on the PS3. The PS3's best selling title to date is GTA4, which sold even more on the 360. The 360 game library is also much more diverse than the original Xbox) It sells almost as much software as the Wii in the Americas even though it has the install base disadvantage. And the attach rate is impressive. Even in Japan, the Xbox 360 has the highest attach rate (meaning that Japanese 360 owners are buying more games per capita than Japanese PS3 owners!) But of course no Sony weeaboo would ever admit that the Xbox 360 has killer software. Even though the mainstream PS3 owner is buying the same sort of games that 360 owners are buying.